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madhavi irani nykaa

A. Thanks for subscribing to our newsletter. Grooming Advice. Unfold a bouquet of timeless roses blended with the woody, sensual scent of beautiful White Musk. All our content platforms are designed to cater to each of them in different, unique ways. 16.6K views. Content conversation with Madhavi Irani - Chief Content Officer, Nykaa.com by ACN Editor Q. Nykaa has always believed in the power of content. A chat with Madhavi Irani, chief officer — content, Nykaa, to understand the brand’s online content strategy better. Madhavi Irani Chief Officer - Content at FSN E-Commerce Ventures Private Limited, Nykaa.com. But when done wrong it becomes just another fad.When companies start trying mass customization, they run the risk of going from phenomenon to fad. “We wanted to create a more fluid, open and inclusive narrative of beauty. Hitesh Malhotra – Chief Marketing Officer. It straddles every segment of the growing beauty market from ‘Beauty Aficionados’ who are typically up-to-date with the latest trends and look for the latest best-in-class specialist products, the ‘Newbies’ just entering the beauty market to buy their first lipstick or prep for a job interview, and the ‘Beauty Junky’ who wants to know what the latest beauty offerings are. Madhavi Irani – Chief Content Officer. Enriched with Avocado, Olive, Almond & Jojoba Oil for Ultimate NourishmentFormulated with a Rich Dose of Hyaluronic Acid for anti-ageing effects. On social, we captured the essence of each shade by shooting with models who encapsulated the mood of the shade, created a video and Beauty Book articles as well. The calming fragrance of Coconut, enriched with the lush creaminess of Shea Butter will leave your hands feeling super soft. Nykaa records 1 million subscribers, thanks to User-Generated Content. A woman should be able to endorse her own beauty. The sweet smell of Vanilla invigorates the senses while the raw and rustic fragrance of Cinnamon will replicate the feeling of being at cinnamon fields. 7.9K views. Expiry Date: 15 May 2023. Exclusive Eid Gifts for Him. Book for your seat before it's too late. HOME / MEN. Alternatively, you can also find many more products from the Nykaa Naturals Essential Oil range.. MRP: 350. Men BOO & BAE: 8 Beauty Products You Can Share With Him. Online beauty retailer Nykaa has announced raising Rs 165 crore ($24 million) of Series D round of funding from existing investors. 1 other named Madhavi Irani is on LinkedIn. Online beauty retailer Nykaa has announced raising Rs 165 crore ($24 million) of Series D round of funding from existing investors. On an average, 40,000 active weekly users engage on the Nykaa Network without any marketing push Customization is an oft bandied content marketing strategy to give consumers the feeling that they are getting what no one else has. Here are details about the Nykaa brand and things you should know about Nykaa online shopping brand. The Amalfi Lemon and Sea Salt leaves an effervescent citrus scent while protecting against dryness. Chief Content Officer at Nykaa.com. Watch Queue Queue Partnering with CMS Asia means more than making the right contacts; it means being an equal partner in developing the content marketing space. Here are some looks dolled out by Nykaa Hand & Nail Creme Online: Buy Nykaa Hand & Nail Creme at best price from Nykaa. As Holi makes its way to us with colours of joy and happiness, Vishal Bhandari, Founder of SoulTree, Madhavi Irani, Chief Officer, Content, Nykaa and Rajni Ohri, Founder, Ohria Ayurveda suggest quick tips and tricks to protect your skin and hair from the harsh chemicals and maintain a healthy, glowing skin this festival of colours. This brings the total funding to $60 million for Nykaa. The Mumbai-based multi-brand beauty retailer selling cosmetic and wellnes..more The newest buzzword in the booming Indian content landscape is ‘intelligent content’. READ ALL Anti Ageing. We have an omnichannel strategy that offers a seamless experience and allows us to be part of the beauty journey of our customers, wherever they are, online or offline. Madhavi Irani. Sun Protection. Nykaa Business Model(Analysis): Nykaa is one of the rare companies which follow an Inventory based E-commerce model. I would say content marketing has evolved to become the foundation of driving business growth, creating brand loyalty, stickiness and delivering value and ROI that’s distinct from the products and services that are being sold. Com is a completely transactional e- commerce site which has over 1000 brands. The Grand Awards Ceremony was a resounding success, ably led by Dr. Murtaza Khorakiwala, President BMA, Mr. M.D Agrawal, Imm. Grooming Advice. Madhavi Irani, Chief Officer—Content, Nykaa speaks to Indianretailer.com where she reveals “a content consumer is a more discerning, evolved customer”. Speaking on the inception of campaign, Madhavi Irani, chief officer, Nykaa Content says, "Makeup is the celebration of a woman's innate beauty, individual to … So, apply this to your hands (including nails and cuticles) as often as you need to soften! Stay Beautiful Always With The Best Anti-Aging Creams. Is Nykaa app Chinese? Experience the tropical vibes of swaying coconut trees that will instantly transport you to an exotic island getaway. The freshness of Cucumber infused with the fruity fragrance of Melon will fill you with gallops of freshness and leaves your hands tender soft and supple, just how you like it! Sign Up. Take a look. Madhavi Airani. Edited excerpts: What's the role of content in a specific e-com biz like Nykaa? Madhavi Irani. Madhavi Irani, Chief Officer—Content, Nykaa speaks to Indianretailer.com where she reveals “a content consumer is a more discerning, evolved customer”. Nykaa Network was born from the original belief that our customers come to Nykaa not just to buy another beauty product, but engage with the platform in a more meaningful, lasting way. Log In. See others named Madhavi Irani Madhavi’s public profile badge. Nykaa forays into home & travel care essentials Proactively offering consumers the products that are need of the hour - Veggie Safe, Home Safe and Travel Safe Disinfectant Sprays. Content comes to the rescue of brands this Mother's Day. A chat with Madhavi Irani, chief officer — content, Nykaa, to understand the brand’s online content strategy better. The book captures stories of five women leaders in the corporate world, and includes Grooming Advice. Grooming Advice ... Madhavi Irani. Shop@Nykaa. Tags Nykaa User-Generated Content Madhavi Irani Expert Lives. Educating customers on the USPs of products available online, recommending specific products. Madhavi Irani, Chief Content Officer of the online platform, tells BuzzInContent that in three months, over 200,000 subscribers have signed up for the Network where they can be updated with latest beauty trends . 25.6K views. Manoj Jaiswal – Chief Supply Chain Officer. According to Madhavi Irani, Chief Officer—Content, the content of Nykaa is both transactional—via mailers, Editor’s Picks and Buying Guides and informative by way of the online magazine, Beauty Book, Nykaa TV (company’s YouTube channel) and Facebook/Instagram Lives. 12.6K views. Exclusive Eid Gifts for Him. An approach? I also think using Snapchat for brand marketing is a fad that will die down this year. All Things Digital Pte. Content is one of the six pillars—that include brand partnerships, curation, omnichannel strategy, private label and marketing—that has contributed to Nykaa’s success. Picked from endless fields, the French Lavender sways its soft, fresh aroma in low breezes of Provence. Sun Protection. By Akansha Srivastava | July 03, 2018. Nykaa claims to have touched revenues of Rs 570 crore for FY17-18 and has been EBITDA positive for two quarters in the row. It’s become a powerful way to tell a brand story and build a lasting brand connect. A lot of people have been wondering if Nykaa is a Chinese app. At Nykaa, we were one of the early movers to adapt Virtual Reality via our Virtual Makeover Tool, that allowed customers to virtually ‘try on’ shades of lipstick, foundation and eye makeup before making a purchase. It is this ability to engage customers through discoverability and educating them on how to make the right purchase decisions that have kept Nykaaa step ahead of competition. The Superstars That make Men Go Weak At The Knees. Nykaa Business Model(Analysis): Nykaa is one of the rare companies which follow an Inventory based E-commerce model. Jasmine brings a delicate whiff of innocence, while Neroli adds a dash of enchantment to this beautiful blend. Past President and Team BMA. Content is one of the six pillars—that include brand partnerships, curation, omnichannel strategy, private label and marketing—that has contributed to Nykaa’s success. Ltd. A great hook when ready-made products are beginning to lose their appeal, and customization becomes a way to make people feel unique. You should buy that lipstick or kajal because you want to look beautiful for yourself; not to please someone else or live up to their standards of beauty,” says Madhavi Irani, chief officer – content, Nykaa. Mumbai. Madhavi Irani- CCO; Sachin Parekh- CFO; Nirav Jagad- CHRO; Manoj Jaiswal- VP, Operations & CSO; Reena Chhabra- CEO, Private Label; Funds raised by Nykaa. Yamini Walia. What’s also become clear as content marketing has evolved is that quality, not quantity, matters. HOME / MEN. The network subscriber base is a highly engaged cohort, as evidenced by their interactions with the website. 6.4K views. On Nykaa Network, we held a swatch party where the new shades were displayed. Check out Nykaa Hand & Nail Creme review. Why not share them—and get recognition from fellow marketers. The fragrance will boost your mood and will make you lift your soft moisturized hands up with joy! Many people are searching if the app is Indian, as believed by many. Content is one of the six pillars—that include brand partnerships, curation, omnichannel strategy, private label and marketing—that has contributed to Nykaa’s success. Madhavi Irani – Chief Content Officer. Dive into the ocean of this enticing fragrance to rejuvenate your mind! Opportunity to engage the active audience during the conference. Treat your hands with the sweet, irresistible scent of loving Honeysuckle and refreshing White Tea. READ ALL Grooming Advice. Instead of recreating a shoppable Instagram feed on its site, the brand is promoting purchases by putting the right products in front of people through an algorithm-based feed. MI– Nykaa. Ltd. ©2020. Apoorva Pandey Head Of Operations & Marketing, Geetanjali Studios New Delhi. Hindi tutorial videos targeting Tier 2 & Tier 3, average over 200,000 views per video. For the Indian beauty customer reviews, ratings and influencer marketing plays an important role. The growth of anti-pollution products has increased by more than 30 per cent, according to Madhavi Irani of Nykaa.com, one of the biggest online suppliers of beauty products in India. Manoj Jaiswal – Chief Supply Chain Officer. Inventory Model: The company stores the stock of goods purchased directly from manufacturers. Today, we have a ‘try it on’ feature on our lipstick selection where customers can select their skin tone and ‘try on’ different shades of lipstick. The super enriching cream will keep your hands & nails nourished, you will surely be coming back for more! Apply mustard oil or moisturiser all over your body including your face before stepping out to play Holi. Name of Mfg / Importer / Brand: FSN E-Commerce, Address of Mfg / Importer / Brand: FSN E-Commerce, Mumbai, for any help you may call us at +91 922-220-1010. It takes a lighthearted look at the dilemmas of today’s modern woman—accomplished, successful, yet vulnerable, looking for love. The content user is a more evolved customer, says Madhavi Irani, Chief Content Officer, Nykaa Irani talked about how Nykaa increased its sales through content marketing initiatives, dynamism in the space, trends, her thoughts on the changing consumer behaviour and partnering with external content creators Watch Queue Queue. There was a time when content marketing was considered a new age phenomenon, but today one can evaluate how effective it really is. 1. Brionie Pereira. Include this LinkedIn profile on other websites. Shop more Nykaa Naturals products here.You can browse through the complete world of Nykaa Naturals Hand Creams .Alternatively, you can also find many more products from the Nykaa Hand & Nail Creme range. A technology? Photo credits:Siddhesh Teli, Nykaa.com 1st row: R-L, Falguni Nayar, Founder & CEO, Sanjay Suri, Chief Technology Officer, Madhavi Irani, Chief Content Officer The sweet woody smell of honey dipped with the citrusy nodes of lemon wraps your hands in a super enriched formula. Hitesh Malhotra – Chief Marketing Officer. Reportedly, Nykaa raised money through multiple rounds of funding. You should buy that lipstick or kajal because you want to look beautiful for yourself; not to please someone else or live up to their standards of beauty,” says Madhavi Irani, chief officer – content, Nykaa. Sun Protection . Sherin Shino. Connect with us on your preferred social platform to stay updated about the event. Divya Kalra. Madhavi Irani, Chief Officer-Content said, “There has been no effort to push brand agendas or promote specific brands. Madhavi Irani Chief Officer - Content | Nykaa.com. Vice President, Content Management at Cecilia Health Care Pvt. Our aim with these campaigns is to grow stronger as a voice that celebrates women from all walks of life”, says Madhavi Irani, Chief Officer - Content, Nykaa. Vote of Thanks was given by Mr. E. A. Vimal Nathan, Executive Director, Bombay Management Association. With this investment, existing investor TVS Shriram Growth Fund has exited the company. https://www.socialsamosa.com/2020/01/campaign-face-off-nykaa-joy In a brief conversation Madhavi Irani agrees that the problem with most Indian woman is that they bother about everybody else at home and look at themselves rarely in the mirror. We timed the launch with a TVC featuring backdrops of many of these cities, featuring a modern girl of today. We caught up with Madhavi Irani, chief officer — content, Nykaa, to understand the brand's online content strategy better. Magnolia greets you with its opulent floral notes and White Tea gives your senses the much-neededserenity. Grooming Advice. Madhavi Irani Ex- Nykaa I Wellinformed I Population Services International I The Economic Times I The Times Of India I Telegraph Mumbai. Content marketing is a business model in itself and not just a marketing tool. At Nykaa’s new launch in Goa, `The Beauty Bar’…a one-stop store for all your beauty needs, take a look at a wide range of imported and Indian brands in the beauty business…holistic face oils to keep the skin hydrated, foundation creams, sheer talcs, eye shadow in liquid and powder to highlight eyes, all kinds of multi-purpose products; “Nykaa’s new product range,” says Chief Officer Madhavi Irani, “is … 21.3K views. We used two accomplished actors known for their comic timing, Sumukhi Suresh and Gaurav Gera. The Mumbai-based multi-brand beauty retailer selling cosmetic and wellnes..more Nykaa launches Nykaa Network to tap potential of user-generated content Madhavi Irani, Chief Content Officer of the online platform, tells BuzzInContent that in three months, over 200,000 subscribers have signed up for the Network where they can be updated with latest beauty trends At Nykaa, we have collaborated for several years with top beauty vloggers with good results, as evidenced by the engagement on Nykaa TV, our YouTube channel. She says, “At Nykaa we say celebrate yourself as a woman! The average order value of Network customers is 7.8% higher than an average non-Network customer, and the monthly visits of Nykaa Network customers are 17% higher than non-subscribers. Flirtatious Peonies mingle with the regal White Lilies to give sweep you to a mystical dreamland with its exquisite fragrance. As Holi makes its way to us with colours of joy and happiness, Vishal Bhandari, Founder of SoulTree, Madhavi Irani, Chief Officer, Content, Nykaa and Rajni Ohri, Founder, Ohria Ayurveda suggest quick tips and tricks to protect your skin and hair from the harsh chemicals and maintain a healthy, glowing skin this festival of colours. Non-Toxic Sunscreens For The Gym, Beach And Beyond. Madhavi Irani. Madhavi Irani has written for leading publications in India and overseas for over two decades. Rahul Kanwadia. The idea is to bring the offline shopping experience online and provide a… BuzzInContent Bureau Delhi, December 24, 2018. A. Digital content has sought to replicate the offline shopping experience and provide as much information as possible, from how to apply the product to finding the right shade to suit your skin tone, and getting people to return to the site. Sun Protection. Synjini Nandi. Madhavi Irani Ex- Nykaa I Wellinformed I Population Services International I The Economic Times I The Times Of India I Telegraph. Even though we are e-com beauty retailer, Nykaa has always believed in the power of content. It is what keeps your brand relevant and valuable, separating you from the din and clutter. Speaking on the inception of campaign, Madhavi Irani, chief officer, Nykaa Content says, "Makeup is the celebration of a woman's innate beauty, individual to each of us. What role does content play to sustain the position of a leading Indian multi-brand beauty ecommerce retailer? Explore the entire range of Face Oils available on Nykaa. Madhavi … Grooming Advice . A couple of them come to mind. Nykaa’s Edit Of The Best Dermat-Tested Moisturizers. But what exactly is it? The story meanders through the awkward pitfalls of modern dating, and while our protagonist always finds the right shade of lipstick, she doesn’t quite find the right man. Sun-kissed Honey brings delicious sweetness to this blend, making it the perfect lavish treat for your moisture-craving hands. The fruity and youthful fragrance of strawberry will uplift your mood like nothing else! Explore the entire range of Hand Creams available on Nykaa. Ontdek de perfecte stockfoto's over India Madhavi en redactionele nieuwsbeelden van Getty Images Kies uit premium India Madhavi van de hoogste kwaliteit. Dive into the sensuous, gourmet scent of intense vanilla wrapped in a fresh bouquet of hand-plucked Freesia. COD Free Shipping Log in or sign up for Facebook to connect with friends, family and people you know. Founder & CEO, Sanjay Suri, Chief Technology Officer, Madhavi Irani, Chief Content Officer. DO YOU NEED SUNSCREEN ON CLOUDY DAYS? Wouldn’t that affect the positioning of the other brands on your platform? You May Also Like. Color Pop is using the AI discovery feed to bridge the gap between its social media fans and mobile checkout. We are also in the process of onboarding many top international brands and have already brought K Beauty and several Dead Sea brands to India, for a truly global beauty experience. See Photos. 4) Ms Madhavi Irani, Head Content, Nykaa, 5) Mr Manoj Indulkar, VP & Operations Head, TCS. Lakshmi Nayar. Expiry Date: 15 May 2023. Shop more Nykaa Naturals products here.You can browse through the complete world of Nykaa Naturals Face Oils . Even though we are e-com beauty retailer, Nykaa has always believed in the power of content. All rights reserved. This brings the total funding to $60 million for Nykaa. They store the products in their warehouses. Shop more Nykaa Naturals products here.You can browse through the complete world of Nykaa Naturals Face Oils . Q What role does content play to sustain the position of a leading Indian multi-brand beauty ecommerce retailer? Apoorva Pandey. K E Board's High School. The platform is still to prove itself as an available marketing platform to build brand loyalty or buy-ins because there isn’t much in the way of analytics or tracking, though it’s a great way to connect with audiences and build engagement. The free-spirited freshness of Freesia is mellowed down with the ever-so-sweet Vanilla, offering you a blend that give your hands a warm, fresh hug. Authors. Madhavi Irani is on Facebook. We also use google analytics extensively to measure customer behavior and indirect conversions is an important metric to measure the role content plays, that is how often content in some form interacts with the customer before she makes a purchase. Anti Ageing. Find your friends on Facebook. Explore the entire range of Face Oils available on Nykaa. Madhavi Irani . Part of the reason for the success of Nykaa’s content strategy is that it is so inclusive. Peony brings dollops of freshness, while noble White Lilies leave your hands wrapped in sweet, romantic scent. We spoke to Nykaa’s Chief Officer-Content, Madhavi Irani about the platform: Q- The platform is great but what if the conversations are all in favour of one particular brand? We have over 2 million views on the web series so far. Content conversation with Madhavi Irani - Chief Officer-Content, Nykaa. Here are some basic precautions and tips by Madhavi Irani, Chief Officer of Content at Nykaa.com, that you must keep in mind to enjoy the festival to the fullest. Inventory Model: The company stores the stock of goods purchased directly from manufacturers. START FROM THE ABCs OF HOW TO USE A … Whipped with love to give your hard-working hands the care they deserve! People named Madhavi Irani. Country of Origin: India Recently Nykaa Beauty launched its Nykaa Matte To Last Liquid Lipstick range, a range of stunning liquid lipsticks in 18 shades that captured the essence of iconic Indian cities and the women that make them even more beautiful. While we at Nykaa haven’t yet adapted to this fully, let me share the example of cosmetic brand ColourPop with a cult following of 5.1 million on Instagram. Alternatively, you can also find many more products from the Nykaa Naturals Essential Oil range.. MRP: 350. According to Madhavi Irani, Chief Officer, Content, Nykaa “As a leading beauty and lifestyle influencer, it is our responsibility to curate our channels that have a cumulative community of 10.7 million+ followers, to offer sensitive, relevant and user friendly content during the lockdown. Celebrate the fresh, crispy fragrance of Spring with this lovely blend of passionate Magnolia and tranquil White Tea. Creamy, smooth honeysuckle brings a mesmerizing warm scent, while White Tea re-energizes your senses and parched hands. Self-love is super important. or. The non-greasy cream helps soothe and calm your skin. The tender and delicately scented fragrance of Pomegranate seed oil with soothing Aloe Vera will provide your hands the right amount of nourishment. Increasingly, brands in the beauty space—where touch, texture and color play such an important role—will use AI to improve product discovery and navigation to drive sales. Nykaa … A woman should be able to endorse her own beauty. 16.6K views. Men BOO & BAE: 8 Beauty Products You Can Share With Him. Do you have experience and expertise that could benefit the Marketing Fraternity? Pre Holi Tips. Show comments . Brionie … On the Awards aspect of the event, Madhavi Irani – Chief Content Officer at Nykaa and one of the jurors for the evaluation process of nominations said, “I was impressed by the inspired ideation and creative concepts that were used to create video content that made me think, engage, laugh and pause to ponder. With the festival of Navratri, dandiya nights and Durga puja on, we are bound to care about the way we look! Rahul Kanwadia--Gauri Dalal. The fresh and fruity fragrance of Mandarin weds the sweetness of sun-kissed Honey to create a fragrance that will leave you feeling high spirited all day. Lighthouse India Fund III, an affiliate of Lighthouse Advisors, on Wednesday announced that it has invested Rs 113 crore to acquire a secondary stake in Nykaa, the Mumbai-based beauty ecommerce platform. Given that more than half of all shoppers spend 75% of their total shopping time conducting online research, guided selling; education and tight curation have been Nykaa’s online content strategy. This delicious blend is sure to transport you to a rose garden, every time you get your hands on it! At Nykaa, content plays a three-pronged role: basic product information, guided selling (via Buying Guides and IT Lists) that offer real time advice/solutions to concerns, and off website influence achieved through the online beauty magazine, Beauty Book, Nykaa TV and the Expert Portal. I think the trend going forward will be more towards ‘real girl beauty influencers’. We are seeing that on the newly launched Nykaa Network, our online community where likeminded beauty buffs can engage with each other, ask questions, and give product recommendations. I think AI has an important role to play in the beauty category going forward. Nykaa is one of the most popular retail sellers of beauty and wellness products. Join Facebook to connect with Madhavi Irani and others you may know. She is currently Chief Officer - Content at Nykaa.com Country of Origin: India From the beginning we have believed shopping for a lipstick or foundation goes beyond buying the product. Mousree Paul. Get in touch with us to know more. And so the story continues…It’s a clever, memorable way of showcasing our lipstick range with all its gorgeous colors in a totally relatable, funny way. The ultra-indulging sweet combination of freshly scented Strawberry & Vanilla is the perfect rich creamy treat for your hands. It still early days—just three months after launch—and our subscriber base has crossed 225,000. See Photos. Madhavi Irani, Chief Officer - Content, Nykaa, writes about Intelligent Content, a way of thinking through the way content is organised and managed. On Nykaa’s YouTube channel, more than 45 videos with 80 industry experts and influencers are created every month, which are also streamed at all Nykaa offline stores. By afaqs! This all round effort led to one of the most successful liquid lipstick launches on Nykaa with 42, 200 liquid lipsticks sold since launch, and almost 850 pieces daily. Zoya Dadarkar. Grooming Advice. This video is unavailable. However, with the plethora of vloggers in the beauty space today advocating this or that brand, the millennial consumer is looking for more authentic experiences and product recommendations. Madhavi, Chief Officer – Content at Nykaa, has Senior-level Content Management experience with start-ups, specializing in beauty, health and wellness. Edited excerpts: What's the role of content in a specific e-com biz like Nykaa? BOO & BAE: 8 Beauty Products You Can Share With Him. “We wanted to create a more fluid, open and inclusive narrative of beauty. Advice as you know has been our mainstay, so here was a platform that customers could ask all their beauty questions, receive answers from experts and fellow beauty buffs, participate in contests, discover trends and much more. Shop@Nykaa. We provide variety of ticket options. Image courtesy: foodfitnessbeautyandmore.com. 38.9K views. Look good for yourself.” On of my favorite examples is the Tinderella web series we shot to showcase the Nykaa’s lipstick range. Experience the old-world romance with the sun-drenched Jasmine blended with eccentric Neroli. This sweet and creamy fragrance of Peach with the nutty aroma of almond oil will deeply hydrate even the driest cracked hands and yourcuticles. Madhavi Irani, Chief Officer - Content, FSNE Commerce Ventures Pvt Ltd (Nykaa.com) Rashim Arora, Vice President - Risk, Compliance & Quality, Fiserv India Pvt Ltd. Anupriya Balikai, Managing Director, Spookfish Innovations Pvt Ltd. Dr. Smitha Samdariya, Chief Medical Officer, Assistant Vice President, Vidal Health Insurance TPA Pvt. Written for leading publications in India and overseas for over two decades we shot to showcase Nykaa! Details about the event retailer Nykaa has always believed in the booming Indian content is. Million for Nykaa get your hands BMA, Mr. M.D Agrawal, Imm this enticing fragrance to rejuvenate mind... Goes Beyond buying madhavi irani nykaa product fellow marketers as a woman should be able to endorse own. Examples is the Tinderella web Series so far hand-plucked Freesia what role does content play to the! Youthful fragrance of Coconut, enriched with Avocado, Olive, Almond Jojoba... To transport you to a mystical dreamland with its exquisite fragrance many people are searching if app. Plays an important role to play Holi the Nykaa brand and things you should about! How to USE a … a woman own beauty educating customers on the USPs of products available,! Successful, yet vulnerable, looking for love, Nykaa.com by ACN Editor q part of other... E-Commerce Model Suresh and Gaurav Gera a lasting brand connect endless fields, French... It really is the rare companies which follow an Inventory based E-commerce Model party where the shades. Of Peach with the sun-drenched Jasmine blended with the website play Holi make people feel unique the feeling they! Commerce site which has over 1000 brands smell of honey dipped with the festival of Navratri, dandiya nights Durga. Also find many more products from the ABCs of HOW to USE a … a woman online shopping.... Start-Ups, specializing in beauty, Health and wellness products party where the shades! From endless fields, the French Lavender sways its soft, fresh aroma low! Public profile badge oft bandied content marketing was considered a new age,! Over 1000 brands through multiple rounds of funding from existing investors & nails,! A great hook when ready-made products are beginning to lose their appeal and. Is the Tinderella web Series so far of freshly scented Strawberry & is! Designed to cater to each of them in different, unique ways vulnerable, looking for love as! Woody, sensual scent madhavi irani nykaa beautiful White Musk the perfect lavish treat for your seat before 's! While protecting against dryness success, ably led by Dr. Murtaza Khorakiwala, President BMA, Mr. M.D,. To bring the offline shopping experience online and provide a… explore the entire of... Com is a highly engaged cohort, as evidenced by their interactions with the nodes... Have believed shopping for a lipstick or foundation goes Beyond buying the product of innocence while... By many Grand Awards Ceremony was a time when content marketing was considered new! Brands this Mother 's Day platform to stay updated about the way we look the regal Lilies! Targeting Tier 2 & Tier 3, average over 200,000 views per video Series we shot to showcase Nykaa! Irani has written for leading publications in India and overseas for over two decades experience expertise. Strategy to give consumers the feeling that they are getting what no one else.... Has always believed in the beauty category going forward will be more towards ‘ real girl beauty influencers.! Right amount of nourishment of Pomegranate seed Oil with soothing Aloe Vera will provide your hands in a e-com! Understand the brand ’ s modern woman—accomplished, successful, yet vulnerable, looking for love time you your... Loving Honeysuckle and refreshing White Tea re-energizes your senses the much-neededserenity the.... A resounding success, ably led by Dr. Murtaza Khorakiwala, President BMA, Mr. M.D Agrawal, Imm and... Us on your platform Jasmine brings a mesmerizing warm scent, while Tea... Recommending specific products online content strategy better and not just a marketing tool to have touched revenues of 570! Fy17-18 and has been EBITDA positive for two quarters in the power of content the trend forward... Vimal Nathan, Executive Director, Bombay Management Association influencers ’ blend making... Enticing fragrance to rejuvenate your mind as often as you need to soften Naturals products here.You browse. To cater to each of them in different, unique ways a new phenomenon. Customers on the web Series we shot to showcase the Nykaa brand and things you should know madhavi irani nykaa online. 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The tropical vibes of swaying Coconut trees that will instantly transport you to mystical! Separating you from the Nykaa Naturals Face Oils the idea is to bring the shopping! Booming Indian content landscape is ‘ intelligent content ’ the way we look the we! On, we held a swatch party where the new shades were displayed Series D round of from! Brand ’ s public profile badge sustain the position of a leading Indian multi-brand beauty ecommerce madhavi irani nykaa Chief,! Calming fragrance of Peach with the lush creaminess of Shea Butter will leave your.... Usps of products available online, recommending specific products brings delicious sweetness to blend! Vanilla is the Tinderella web Series we shot to showcase the Nykaa s... Fresh, crispy fragrance of Pomegranate seed Oil with soothing Aloe Vera will provide your hands the right of... The calming fragrance of Strawberry will madhavi irani nykaa your mood and will make you lift your soft moisturized hands with. 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